Tuesday, September 9, 2008

:: wait a second...

i'm watching football and going through my cycle of websites. while i'm browsing, a commercial in the background catches my attention. it's a commercial for lee jeans. this is a general paraphrase of the commercial:

jeans are getting way too expensive. $100 for a pair of jeans? $70? $50? jeans should look good and be comfortable. lee jeans. get what fits.


while i agree that paying $50-$100 for a pair of jeans is ridiculous, the commercial never really goes anywhere with that idea. it never connects the fact that paying copious amounts of cash for a pair of pants is foolish, it doesn't say "so by lee jeans, because we're great jeans for a great price!" or "buy 3 pair of lee jeans for the price you'd pay for one somewhere else". instead, they board another train of thought and tell you to buy jeans that look good and feel comfortable. which, i guess, is also important, it's just not the destination the beginning of the commercial set up for.

my first thought? well, obviously their jeans are just as expensive.

however, after looking through the selection of jeans they have on their website, most of their jeans are $29.99-$39.99. so why don't they express that in their commercial? laziness? bad marketing? to annoy me?

so, why does this matter? it doesn't, i'm just bored and procrastinating. and it bothered me. it's actually a trend i've observed. there are a lot of commercials with errors in logic that just annoy the crap out of me.

and for the record, i'm more of a "Levi Strauss/Aeropostal/American Eagle" jeans on clearance guy. style for less cash than you'd normally pay. oh, and they're comfortable too.

more to come, including content more interesting than this entry...

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